The non-food sector is going through a decline that has become more pronounced in recent years.
This trend has been amplified by the last health crisis but also by the growth of e-commerce. As a result, we have seen a drop of one billion euros over the last 5 years according to the study conducted by ADEME.
The non-food sector also faces unsold goods, which in 2019 represented 3% of the turnover of companies. The unsold goods are mostly made up of end of series and overproduction. They mainly concern clothing, cultural products and household equipment.
In order to meet the challenges of non-food products, there are solutions for managing unsold goods. The donation grants a tax advantage for companies up to 60% of the value of the products.
In the same way, there are other circuits to sell and valorize unsold goods such as destocking, donations to associations, repair, recycling and destruction.
To reverse this trend, it is necessary to rethink production and marketing strategies. Retailers can also invite specialists into their stores and develop branded corners that will help stop the decline in this sector.
Memory can help you find the right balance between optimizing stocks and creating an offer adapted to the needs of consumers.