From 2% to 10% category growth through better business decisions on marketing mix
15% to 30% improvement of promotions profitability
It’s a win-win, with zero cash-out through our datasharing model
Time saved using our platform to take decisions
Since the beginning of In The Memory, the Intermarché teams have been using a platform that has been designed to match our needs on a daily basis, with an easy access to all our transactional and shopper data. No technical or computer skills are required to use the platform. It is simple, efficient and business-oriented.
Memory is a very accurate and easy-to-use source of data. It is affordable, focused on our key clients and it allows us to better track the performance of our products and to better understand our categories. The return on investment is immediate.
Memory allows us to identify in-store growth opportunities and to focus our investments in the best stores. A real one-stop-shop solution: data accuracy, simplification and fluidity of information. We communicate with the banner in a much more fact-based and relevant manner, and thus can accelerate numeric distribution when our product success calls for it !
We have created with Memory a tailored solution enabling us to feed our internal systems with monthly KPIs on Pernod Ricard brands & SKUs. Memory's data & retail expertise has been very useful to create an efficient process and reliable & profond data set. They perfectly fit our need of data & KPIs.
A well-designed platform, that gives us access to a very rich set of data, accessible via a comprehensive tool which helps us in taking the right decisions !