Retail Media
Tap into an exhaustive set of transactional data and shopper data (on-line and off-line) in order to (upstream) optimize the audience targeting of your retail media campaign and (downstream) to measure the effectiveness of the campaign
![Retail Media](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63c9e47347028f365629374e_bg-solutions.png)
![Retail Media](https://cdn.prod.website-files.com/63c16aee053f4d9ebc9e6760/63f3f07eb3d84f3b3c9a6b1b_illu-retail.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4455a1e0c82ff6ffa31_logo-carrefour.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e445ada6631554ffa20a_logo-intermarche.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e445596f1afa9af46e58_logo-auchan.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e44660b9d5791875e66f_logo-cora.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4461c14d86810f655d3_logo-casino.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4466a107ee3facf0a5c_logo-leclerc.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4465a1e0c35666ffa33_logo-monoprix.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/663875977303935043f37840_euromadi.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446c57a065db640645d_logo-metro.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446605c2a1ce2613b17_logo-panda.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446369f9e0558f18e7b_logo-unilever.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446e189fc81bd6e8241_logo-franprix.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4455a1e0c82ff6ffa31_logo-carrefour.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e445ada6631554ffa20a_logo-intermarche.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e445596f1afa9af46e58_logo-auchan.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e44660b9d5791875e66f_logo-cora.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4461c14d86810f655d3_logo-casino.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4466a107ee3facf0a5c_logo-leclerc.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e4465a1e0c35666ffa33_logo-monoprix.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446c57a065db640645d_logo-metro.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446605c2a1ce2613b17_logo-panda.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446369f9e0558f18e7b_logo-unilever.png)
![](https://cdn.prod.website-files.com/63c162deeb759d4cccc52648/63f3e446e189fc81bd6e8241_logo-franprix.png)
Identify client audiences to be activated
Run a performance diagnosis at total banner level or at a category/sub-category level, pinpoint groups of clients whose consumption level or trend calls for action in order to feed a specific business objective (traffic, loyalty, basket size / consumption). Extract lists of clients / audiences with a similar activation need.
Activate
In a self-service platform, activate client audiences selected along a wide set of profile & consumptions criteria, define and launch your activation mechanism and vehicle.
Measure the performance of a retail media campaign
Track the on-line and off-line consumption changes of each client activated by the retail media campaign and accurately assess the ROI of the investment