Tap into an exhaustive set of transactional data and shopper data (on-line and off-line) in order to (upstream) optimize the audience targeting of your retail media campaign and (downstream) to measure the effectiveness of the campaign
Identify client audiences to be activated
Run a performance diagnosis at total banner level or at a category/sub-category level, pinpoint groups of clients whose consumption level or trend calls for action in order to feed a specific business objective (traffic, loyalty, basket size / consumption). Extract lists of clients / audiences with a similar activation need.
In a self-service platform, activate client audiences selected along a wide set of profile & consumptions criteria, define and launch your activation mechanism and vehicle.
Measure the performance of a retail media campaign
Track the on-line and off-line consumption changes of each client activated by the retail media campaign and accurately assess the ROI of the investment