Understand the price dynamics at play in your stores by tracking the individual behavior of each client
Optimize the price pyramid of each category
Analyze the structure and sales performance of a category assortment by price segment, compare it to the rest of the market, correlate it with the performance by client segment and take actions to rebalance your offering by price segment
Monitor the impact of price inflation
By tracking the behavior of each individual shopper, understand and size the impact of price increases on the level and structure of consumption in the category: volume trends, trade-up and trade-down. Identify tipping price points and take corrective actions.