Promotion & CRM
Harness all your transactional data and shopper data to take the best promotional decisions, building on (but not blindly following) our A.I based recommendations
Build the promotional plan
Obtain a predictive optimal version of your commercial plan, by promotional sku X week, taking into account a detailed brief (balance between categories, target promo sales by week, number of offers, specific events / themes…) and the expected level of funding by supplier. Play with the version and amend it until you are happy with it.
Simulate the expected performance of a promotional offer
For any foreseen promotion, input the expected characteristics of the offer (products, price, discount type, time period, scope of stores) and obtain the predicted performance
Monitor the performance of promotional leaflets
For any promotional leaflet, get a detailed view on the performance, during the promotion (recruitment and basket effects) and after the promotion (remanence and stock-up effects), taking into the cannibalization vs. base business. This performance assessment is accessible at all granularity levels (store, product, category)
Monitor the promotional performance of categories
For any group of products (total grocery, category, subcategory…), get a detailed view on the performance, during the promotion (recruitment and basket effects) and after the promotion (remanence and stock-up effects), taking into the cannibalization vs. base business. Also, identify the key performance drivers (brand type, brand, discount type…)
Monitor the CRM activity
Analyze the loyalty of your shopper, identify segments or individuals that require an activation, trigger CRM campaigns and analyze the ROI / performance of the CRM, along a comprehensive set of KPIs (conversion, impact on frequency, basket, overall consumption…)
Monitor the global activation investments: mass promotions and CRM
Throughout the year, monitor the overall activation investments, funded by the retail or by brands, with a consolidated view on mass promotions and CRM activations. Track the ROI of all investments and make scenarios for future investments planning.