Identify the role of your brand within its category. Measure shopper recruitment and loyalty at category, brand & SKU levels. Compare your brand’s commercial equation vs. competitors, over time and by store cluster. Measure switching at brand & SKU levels. See how leaflets impact your sales and identify the best promotions.
Improve your media plans by analyzing your shopper profiles using various client segmentations. Identify how new, loyal or recurring shoppers purchase your products, and see which skus are their preferred ones.
Identify how your new products ramp-up and perform after a few weeks. Break down your sales & volumes between new shoppers, basket increase & switching vs. your base skus or competitive SKUs. See how your new products increase your client penetration & generate additional sales.
Analyze how shopping trends impact your brands and SKUs. See which product associations would better fit your shoppers needs and identify emerging consumer need units. Analyze whether you have an opportunity to develop new SKUs and assess their potential in terms of client penetration, volume & total sales.