Monitor & Analytics
Fully leverage the richness of your transactional and shopper database in order to extract the most relevant and actionable insights
Measure the client loyalty
Analyze the performance by segment or group of clients across a wide set of KPIs: consumption profile, category mix, penetration, frequency and basket profile. All analyses can be performed along multiple & customizable cuts and granularity levels: time periods, group of products, banner or group of stores.
Segment the client base
Analyze along multiple cuts and criteria the shopper base and break it down into relevant client segments according to different angles: lifestage, consumption style, RFM segmentation, promotional sensitivity, price sensitivity, e-commerce appetence…
Analyze the transfers and cross-purchasing between product groups
Analyze the relationships between different product groups: level of cannibalization, level of cross-purchasing. These analyses can be performed along multiple and customizable cuts and granularity levels: product scopes, time periods, banner or group of stores. Extract learnings to optimize the structure of your offering or the execution of merchandising & cross-merchandising.
Extract raw KPIs
Dig into the transactional and shopper database and extract raw KPIs to play with, at customizable product and time scopes